Boston Parks Identity

Branding
Print Design

Boston is home to a number of beautiful and iconic locations. How we design for these locations says a lot about how the city and our community feels about them
as a whole. Parks in Boston cover a range of styles and features, and all play an important role in making the city great. With this in mind, the city’s parks deserve a coherent identity that captures the unique features and value of each.

This project involves a systematic rebrand of a collection of parks in Boston, creating a more coherent identity for each park included and the city’s parks as a
whole. This rebrand involves a logo system, a style guide, a series of guiding and promotional pamphlets, as well as waymarks and signage to be used inside
the parks themselves.